Our Parent Company

Bayliner’s parent company is the Number 1 boat manufacturer in the world. Brunswick’s 160-year history in the recreation industry, financial stability and cutting-edge production methods ensure that Bayliner is the wisest investment on the water for your family. Headquartered in Lake Forest, Ill., Brunswick Corporation is the parent company of many leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood and Whale marine parts and accessories; Land ‘N’ Sea, BLA, Kellogg Marine, Diversified Marine and Bell RPG parts and accessories distributors; Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray and Uttern boats, and Life Fitness and Hammer Strength fitness equipment, and Brunswick billiards tables and table tennis.

Why have we put more families on the water?

It’s true, Bayliner has put more families on the water than any other boat company. And there are quite a few reasons for this. Affordability, reliability, customer satisfaction and versatility are just a few. So as you make the important decision on which brand will serve your family best, consider the brand that has served more families than any other. It’s probably a real smart place to start.